Text and images

‘Well written text and attractive, appropriate images are essential components of an effective web site…….’

Writing for the web is different to writing for the printed page. Web users tend to initially scan pages rather than settle to read all of the content, and can be impatient to move on to the next web site highlighted by their search.

We recognise this, and can help you produce text that is most appropriate for use on the web, text that draws the reader in, effectively imparts your message and reduces the risk of them immediately leaving your page without ever having really noticed the content.  

Images can be important, too, for after all, a strong image immediately attracts attention, and is traditionally worth a great many words.

Directly relevant, high impact images can be produced specially for you, or they can be drawn from our extensive image library. Alternatively, your own images can be used and, where necessary, can be cropped, enhanced and optimised for the web. (We can use your existing digital images, or scan your prints or transparencies - a high quality Nikon Super Coolscan 5000 scanner is available to scan transparencies).

Then whatever the source, your images can be used to best effect. Standard image formats can be used, and are often extremely effective. Alternatively, collages can be created to tell your story, rolling slide shows can be incorporated and so can mouse-over slide shows.